Pac-12 Networks Not Performing as Anticipated

Paul Steinbach Headshot

The Pac-12 Networks are "shrinking in reach and drastically underperforming revenue expectations," according to The Seattle Times.

Information obtained by the paper's Pac-12 Hotline sheds unprecedented light on the financial realities of the conference’s wholly-owned media company. Jon Wilner writes that some schools are receiving annual payouts from the networks that are a fraction of what they'd hoped for — and a fraction of what has been reported in the media — when the real cost of the content is included in the calculation.

"From Day One, I worried about them having all those channels and having to produce all that programming," said USF sports management professor Dan Rascher, referring to the seven feeds (one national, six regional) and 850 live events per year. "That's crazy hard to do without spending a lot of money on a lot of programming with low value."

Log in to view the full article
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2023 in Baltimore
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov 1-4, 2023
Learn More
AB Show 2023