The University of Nebraska athletic department is set to bring the Husker Sports Radio network and its multimedia rights operation in house when its current deal with Learfield/IMG expires this summer.
As reported by the Lincoln Journal Star, Nebraska has contracted with Learfield/IMG since 2006 and will retain the company for some services, but will move its entire multimedia rights operation within the athletic department. NU's contract with Learfield/IMG had been worth $72 million over the past six years and was subject to periodic renegotiation.
The University of Nebraska athletic department is set to bring the Husker Sports Radio network and its multimedia rights operation in house when its current deal with Learfield/IMG expires this summer.
As reported by the Lincoln Journal Star, Nebraska has contracted with Learfield/IMG since 2006 and will retain the company for some services, but will move its entire multimedia rights operation within the athletic department. NU's contract with Learfield/IMG had been worth $72 million over the past six years and was subject to periodic renegotiation.
According to the Journal Star, Nebraska is believed to be the first Power Five school to make a complete in-house transition. The move will require Nebraska to add staff to handle the in-house workload associated with advertising and licensing, the paper reported.
“Learfield/IMG College and Nebraska Athletics have enjoyed a great partnership for many years and will continue to be affiliated in the licensing, ticketing and digital space,” senior deputy athletic director Garrett Klassy said in a statement provided to the Journal Star. "We plan to release more details surrounding our multimedia rights as we get closer to the expiration of our current contract."
