NIL Deal Will Cover Full Tuition of BYU Football Walk-Ons

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Built Brands — a company that produces protein, protein bars and energy products — announced a multiyear NIL agreement with Brigham Young University that will include compensation to all 123 members of the Cougars' football team, as well as provide full tuition for walk-on players.

The groundbreaking, full-team agreement calls for players to wear Built branding on their practice helmets and participate in experiential events for Built. Walk-on players will provide additional "social media and experience promotions" for Built, according to a statement, as reported by Sports Illustrated.

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