Partnership Targeting Runners Gets Club In On Tourist Market

A partnership targeting runners gives one health club a route to the tourist trade.

Pr1 908 Ab You emerge from the hotel elevator, having traded your business suit for running attire, pad across the lobby floor in your New Balance shoes, and ask the concierge if he or she can direct you to a good five-mile loop in the downtown area. The concierge, unfortunately, is wearing a name tag bearing a hometown a thousand miles away, and in any event lives in the suburbs, only coming downtown to go to work.

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