The University of Michigan athletic department is beginning to utilize Virtual Reality (VR) technology for recruiting and fan engagement.
Virtual Reality allows a user an immersive experience in the virtual environment. 360-degree photographs and videos allow a user to see and hear what they would experience if they were actually in a physical environment. Using this technology, recruits and fans can see and feel campus and athletic facilities from where ever they are.
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The school’s football program is piloting the project with a series of virtual reality films. A “Day in the Life” of a Michigan football player was filmed during fall camp, and “The Gameday Experience” was captured during last weekend’s game against Oregon State.
An immersive experience is coming. #GoBlue pic.twitter.com/stKljoCRkv
— Michigan Athletics (@UMichAthletics) August 4, 2015
Michigan’s partner in building the virtual reality experience is HeadcaseVR, a company that builds VR experiences for entertainment and sports brands.
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The school will continue to gather new VR content throughout the 2015-16 academic year.
Fans can get a glimpse of the technology by downloading the “Michigan VR” app through the iTunes App Store or Google Play.
