College athletics programs are benefiting from apparel contracts valued in the millions of dollars as apparel brands battle each other to maximize their respective products' visibility.
The same war is now being waged at the high school level, and though the contract values are only a fraction of what's being reaped at the collegiate level, they're nothing to shy away from.
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College athletics programs are benefiting from apparel contracts valued in the millions of dollars as apparel brands battle each other to maximize their respective products' visibility.
The same war is now being waged at the high school level, and though the contract values are only a fraction of what's being reaped at the collegiate level, they're nothing to shy away from.
Check out this infographic for details on some of the lucrative apparel deals signed by high school football programs in the state of Texas (click image to zoom).
Texas high schools are seeing Nike and Under Armour battle for control.
