Auburn's Jacobs Takes Top AD Award at NACDA | Athletic Business

Auburn's Jacobs Takes Top AD Award at NACDA

Auburn University athletic director Jay Jacobs was presented Tuesday with the Under Armour AD of the Year award at the National Association of Collegiate Directors of Athletics show in Orlando.

According to a post on, Jacobs in the 19th recipient of the annual award.

Jacobs, an Auburn alum, was hired as the athletic director back in 2004, after working in almost every area of the Auburn Athletics Department for the previous 20 years.

During Jacobs' tenure as AD at Auburn, the athletics department has focused on five strategic goals, according to the Auburn University website. Those goals include winning, graduating student-athletes, managing the department’s finances, complying with SEC and NCAA rules and providing a “positive gameday experience.”

Under Jacobs’ guidance, Auburn has won four titles and the football team won the BCS National Championship in 2010. Meanwhile, Jacobs has moved forward with a number of facilities, including the $86 million Auburn Arena and practice facility.

It’s worth noting that in 2005, Jacobs signed a five-year contract with Under Armour Performance Apparel to be the official outfitter of Auburn’s athletics teams. A full list of recipients of the award can be found here.

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