Notes from the 2017 IDEA World Fitness & Nutrition Expo

Courtney Cameron Headshot

The 2017 IDEA World Fitness & Nutrition Expo was held July 20 at the Las Vegas Convention Center, where 14,000 fitness professionals and enthusiasts gathered to soak in the latest trends — from workout gear and diet supplements to in-gym data tracking technology.

Inside the front entrance, Aktiv displayed a larger-than-life adult jungle gym, complete with monkey bars and aerial silks. Founder and CEO Bryan Green told the Las Vegas Review-Journal that people “want to have fun, as opposed to that sort of old notion of ‘No pain, no gain.’ ”

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