Premium Partners

UK Basketball Partners with Facebook on Docu-Series

Jason Scott

The University of Kentucky men’s basketball team announced that it is partnering with Facebook Watch on a new documentary series that will be exclusive to the social network.

Titled “Inside the Madness: University of Kentucky Basketball,” the 10-episode series will premiere this weekend, and will feature a new episode each Saturday.

In an announcement on the athletic department’s website, the school described the series as providing “unprecedented access to the team and head coach John Calipari as they navigate through the season, prepare for the NCAA Tournament run and shape young men for the rest of their lives.”

In addition to the on-court action, the program will follow the student-athletes in their off-court lives, as well.

“[Executive producers Tom Cappello and Jason Sciavicco] wanted to show that there’s more than just wins and losses with these kids; it’s about preparing them for the rest of their lives,” UK coach John Calipari said in the announcement. “The great thing is their crew can do that while being of no distraction to our team and our goals. They’re around, but they’re a fly on the wall. We get to open the doors to our team in a way we’ve never done before while I coach my team and these kids learn.”

Check out a preview of the program below:

AB Show 2022 in Orlando
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Learn More
AB Show
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide