SoulCycle, SiriusXM Partner on Dedicated Music Channel

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SoulCycle’s venture into the media business is taking another step as the company, together with SiriusXM, announced plans for a dedicated radio channel called SoulCycle Radio.

In a press release, the channel was described as featuring the same “inspirational energy” as a SoulCycle class. The music will be curated by SoulCycle instructors, who will also share inspirational messages. Along with the new dedicated station, SiriusXM will also livestream SoulCycle’s “Sound by SoulCycle” concerts.

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