NIRSA, Riddle & Bloom Partner on Virtual Rec Program | Athletic Business

NIRSA, Riddle & Bloom Partner on Virtual Rec Program

NIRSA and Riddle & Bloom, in collaboration with TikTok and over 60 colleges and universities have launched a virtual recreation program aimed at keeping students and faculty moving even as schools across the country remain closed. 

The "2020 Recreation Movement" collects millions of movement minutes from participants, while connecting university students, faculty, staff, and alumni from across the country, offering them opportunities for self-care, as well as a sense of community while stay-at-home orders are in place. 

While health professionals recommend adults exercise about 150 minutes a week, or 20-30 minutes a day, people’s new quarantine-adjusted routines are forcing them to find creative ways to remain active all while fighting the risk of exposure. To maintain these recommended active minutes, the 2020 Recreation Movement introduces an online initiative encouraging participants to keep moving during quarantine through daily fitness challenges and workout classes, as well as individual exercises, including walking, running and hiking.

University recreation center directors, students, and instructors from colleges and universities across the country are sharing a variety of live and prerecorded workout classes online, from April 6 through May 3. Classes include yoga, boxing, cardio, HIIT, conditioning, and more. The classes are recorded and streamed using the TikTok video sharing platform. A leaderboard displays schools’ active minutes logged by users, maintaining college rivalry during the duration of the program. 

The competition doesn’t stop there, as each week five participating students are rewarded for their engagement in the program with Amazon gift cards. The 2020 Recreation Movement aims to help the community of students, alumni, university staff and faculty remain positive and healthy. 

2020 Recreation Movement from Darren Ross on Vimeo.

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