UNLV AD's Face Mask Reminder Gains Twitter Traction

Paul Steinbach Headshot

One athletic director's effort to promote face mask usage during the coronavirus epidemic has spread clear across the country.

As reported by the Las Vegas Review-Journal, more than 6.2 million Twitter handles had engaged with the hashtag #FaceMasks4FallSports in the week following its introduction by UNLV athletic director Desiree Reed-Francois, according to Rite Tag, a website that tracks and logs hashtag data. Notable accounts to promote the hashtag include the Las Vegas Raiders (1.6 million followers), North Carolina’s men’s basketball program (963,000 followers), Texas Christian’s football program (180,000 followers) and Virginia Tech’s football program (180,000 followers).

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