Premium Partners

Is Hollywood Feeling a Big Gym Burnout?

AthleticBusiness.com has partnered with LexisNexis to bring you this content.

Copyright 2017 Prometheus Global Media, LLC
All Rights Reserved

hollywoodreporter.com

 

When it comes to the town's fitness these days, small is huge. While producer Gavin Polone tells THR that preferring access to many apparatuses means belonging to a big gym "as much as I hate them," the overwhelming movement in Hollywood is toward such boutique concepts as Orangetheory (whose 500th studio opened in October) and SoulCycle (now leading 72,000 rides per week).

A 2014 International Health, Racquet & Sportsclub Association report shows a 200 percent increase in studio openings and a measly 7 percent increase in new gyms. ModelFIT, the NYC space frequented by Rosie Huntington-Whiteley, recently opened its first West Coast location on West Third Street, offering "a more intimate environment for targeted results, in contrast to big gyms," says founder Vanessa Packer. In Brentwood, Maria Shriver is a client at PlateFit, where 27-minute Power Plate sessions - Mark Wahlberg, Madonna and Clint Eastwood partake - shake users into shape. Kerry Washington and Pink do sessions at Pilates guru Juliet Kaska's ZK Zen Fitness in Beverly Hills. Says How to Get Away With Murder actress Liza Weil: "Juliet's unique style transcends the gym. It's about how you move in all areas of your life."

Read more: From Adele to Katy Perry: What's Behind Hollywood's Growing Obsession With Crystals

Now bubbling up and beloved by Lady Gaga (and Jude Law's character on HBO's The Young Pope), the Gyrotonic workout involves movements inside a pulley-based machine that improve posture and stimulate the nervous system. "It has been behind the scenes helping to enhance those who perform arts and athletics for decades," says Christina Stroh of Movement Center LA, a Santa Monica beach bungalow where industry execs, choreographer Tracy Phillips and musician Ben Taylor (son of James and Carly Simon) go for their bespoke practices.

This story first appeared in the Jan. 20 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.

Read More of Today's AB Headlines

Subscribe to Our Daily E-Newsletter

 
January 17, 2017
 
 
 

 

Copyright © 2017 LexisNexis, a division of Reed Elsevier Inc. All Rights Reserved.
Terms and Conditions Privacy Policy
AB Show 2022 in Orlando
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Learn More
AB Show
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide