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The Philadelphia Inquirer
La Salle University announced Tuesday that it has sold naming rights for its primary campus athletics facility, long known as Hayman Hall, to TruMark Financial Credit Union.
The facility will now be known as the TruMark Financial Center. The basketball arena that's part of the building will keep its traditional name, Tom Gola Arena, but will now be officially known as the Tom Gola Arena at TruMark Financial Center.
A source said the rights deal is worth millions of dollars over at least 10 years. No further details were available.
"We are anticipating a long, successful relationship that enhances the on-campus student experience for years to come," La Salle athletic director Bill Bradshaw said in a statement.
The naming rights deal came a day after TruMark announced that it will open a branch on La Salle's campus, offer financial literacy education programs to the university's students, and provide scholarship money.
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