Washington Agrees to 10-Year Deal with Adidas

AthleticBusiness.com has partnered with LexisNexis to bring you this content.

Copyright 2018 Spokane Spokesman-Review

Spokesman Review (Spokane, WA)

 

College sports: Adidas will become Washington's official apparel and footwear provider under a 10-year deal announced by the school Tuesday in Seattle.

The university's board of regents must still approve the contract, which would run through June 2029.

The Seattle Times, citing a source with knowledge of the contract, reported that the deal will be worth almost $12 million annually, making it one of the richest apparel deals in college athletics. The new deal also ends the Huskies' 20-year partnership with Nike.

"As we researched Adidas' college partnerships, we were extremely impressed with their product innovation, global brand significance, and most of all the depth of service and attention they provide to their partner schools," Washington athletic director Jennifer Cohen said in a statement.

Washington is the 12th school to partner with Adidas.

From staff and wire reports

Read More of Today's AB Headlines

Subscribe to Our Daily E-Newsletter

 
April 11, 2018
 
 
 

 

Copyright © 2018 LexisNexis, a division of Reed Elsevier Inc. All Rights Reserved.
Terms and Conditions Privacy Policy
Page 1 of 466
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2024 in New Orleans
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 19-22, 2024
Learn More
AB Show 2024