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News & Record (Greensboro, North Carolina)
A new bowl game with a tie-in to the Sun Belt Conference is coming to the Grand Strand.
The Myrtle Beach Bowl, which will be affiliated with the Sun Belt, Conference USA and the Mid-American Conference, will join the roster of bowl games for ESPN Events.
"The Sun Belt Conference and our football coaches and student-athletes are looking forward to being part of this new game beginning in 2020," said Sun Belt Conference Commissioner Karl Benson. "I know our fans will enjoy traveling to one of the country's best tourist destinations."
The Sun Belt currently has ties to the following five bowls: R&L Carriers New Orleans Bowl, Dollar General Bowl, Raycom Media Camellia Bowl, AutoNation Cure Bowl and the NOVA Home Loans Arizona Bowl. All of the conference's bowl contracts expire following 2019.
Appalachian State has made three straight trips to Alabama for bowl games. The Mountaineers won two straight Camellia Bowls in Montgomery, Ala., in 2015 and 2016, respectively, and shut out Toledo in the Dollar General Bowl in Mobile, Ala., in 2017.
Brooks Stadium at Coastal Carolina University will be the site of the Myrtle Beach Bowl, which will be televised on an ESPN network.
"We are honored to be a part of history in establishing the first bowl game in the state of South Carolina," said Matt Hogue, vice president for Intercollegiate Athletics at Coastal Carolina University. "The brand impact for our University from this game and the excitement of college football during the bowl season will be immeasurable and represents another example of how important sports tourism is to the promotion of our region."
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