Watch the recording:
Overview:
A seat is never just a seat. It’s the foundation of every live experience—where anticipation builds, where memories are made, and where the energy of a crowd takes shape. In this session, Hussey Seating pulls back the curtain on how stadium and arena seating can transform the way fans, athletes, and communities experience live events—and how we’re evolving to meet the future of spectator expectations.
Learning Objectives:
- Understand why seating design plays a critical role in shaping the spectator experience and in creating revenue opportunities.
- Discover solutions that help venues thrive in an era of rising expectations and rapid change.
- Gain inspiration and ideas for creating venues that are built to excite today’s—and tomorrow’s—spectators.
Learn how Hussey Seating is evolving to meet the needs of both spectators and venue operators.
Speaker:
Ellis Reavey, Brand and Communications Manager at Hussey Seating
Ellis is Brand and Communications Manager at Hussey Seating, where his job is simple: make the brand relevant, memorable, and worth more. A strategist turned storyteller, he’s spent 18 years building meaning and demand for brands like Jack Daniels, Cadillac, New Balance, and Orvis. At Hussey, he’s helping redefine how the world thinks about seating—not as hardware, but as the heartbeat of the spectator experience.
About the sponsor:
Hussey Seating Company is the world leader in designing and manufacturing seating solutions for the sports and entertainment, education, esports, and performing arts markets. Innovators since 1835, this 7th-generation family-owned business has transformed from modest steel fabrication roots into a global powerhouse and the most trusted seating partner in the industry. Hussey Seating products can be found in more than 70 countries. From the thousands of seats at Gillette Stadium in Foxboro, Bridgestone Arena and Nissan Stadium in Nashville, to the luxurious chairs in the MGM Theater in Las Vegas, and the telescopic bleachers in local high schools, venues around the world trust Hussey Seating with their biggest moments. Learn more at www.hussyseating.com.
