What to Consider When Embarking on A High School Branding Strategy

Andy Berg Headshot
[Photo courtesy of Elkhorn Area High School.]
[Photo courtesy of Elkhorn Area High School.]

The small, tight-knit community of Elkhorn, Wis., isn't short on pride or support for its schools and athletics programs. The town has passed a pair of referendums over the past five years, approving monies for upgrades to everything from the Elks' academic and common areas in different buildings across the district to gymnasiums, expanded tennis courts, new turf for its football field, and a major practice and fitness facility for the high school called The Agility Center. Each of these projects was approached with an eye toward ensuring that the projects themselves speak for and about "The Herd."

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