Digital Signage Helps Arena Managers Monetize Concourses

Paul Steinbach Headshot

Some within the Maple Leaf Sports & Entertainment ranks refer to it as the Gate 1 Spectacle - a 42-screen digital signage mosaic just inside the doors of Toronto's Air Canada Centre.

Some within the Maple Leaf Sports & Entertainment ranks refer to it as the Gate 1 Spectacle - a 42-screen digital signage mosaic just inside the doors of Toronto's Air Canada Centre. Situated at the gate through which a majority of Leafs and Raptors fans pass on any given game night, the year-old wall of LCD monitors serves as more than a means for advertisers to reach a captive audience - its sculpted appearance (certain screen tiles tilt and extend out from the rest) represents the art of the possible in the selling of arena concourses.

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