AB Conference Tour: A New Brand Era at Wide World of Sports

Paul Steinbach Headshot

Since it opened in March 1997, Disney's Wide World of Sports has accommodated more than two million athletes representing 60 sports and 70 countries. The facility hosts more than 250 events annually, and is the spring training home of the Atlanta Braves. Quite a track record.

Beginning Feb. 25, WWS will welcome the branding power of ESPN. It will continue to host ESPN The Weekend events and the ESPN Rise Games (competition among top 14- to 17-year-old athletes), as well as open an ESPN Innovation Lab to foster broadcasting creativity.

Log in to view the full article
Page 1 of 214
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide