Fiserv Forum Makes Most of Inclusionary Construction

The Milwaukee Bucks Fiserv Forum project is an illustration of the way a professional sports organization can leverage an arena or stadium project to enhance the growth of small businesses to create job opportunities that strengthen the local community. Since its completion in 2018, the Fiserv Forum and the surrounding 30-acre area known as the “Deer District” has become a premiere location in Milwaukee’s downtown area. The crown jewel of the development is a world-class arena and an open-air entertainment plaza adjacent to the arena. In non-COVID-19 times, the Fiserv Forum is a destination hosting more than 200 events per year, including Milwaukee Bucks basketball games and national touring acts. 

The Deer District project was catalytic to the physical development of downtown Milwaukee and a stimulus for diversity and inclusion efforts in the region. Husch Blackwell recently hosted a panel of representatives from the Milwaukee Bucks, the City of Milwaukee, ZS Architectural Engineering, LLC, and Cross Management Services, Inc., all of whom were integral components of the historic collaboration to ensure a local and diverse workforce for the construction of the Deer District.  

The rules of the game and starting lineup

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