Survey: Fans Hungry for Concessions as Venues Reopen

Last year was rough on stadium-goers, some (20 percent) even cried over missing their favorite sports and concerts, according to a new Oracle Food and Beverage survey of 1,000 consumers in the United States. Moreover, they can’t wait to go back. Thirty-two percent of people plan to return to stadiums immediately and 54 percent within the first four months after stadiums reopen.

But this enthusiasm comes with caveats. Fifty-six percent of respondents said social distancing measures should remain in place with stadiums operating at a reduced capacity. Many also want operators to rethink concessions, such as offering in-seat delivery to reduce crowded lines, and are willing to pay more for that option.   

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