Drivers and Solutions in Today's Collegiate Athletics Facilities

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As higher education recovers from the chaos of adapting to the pandemic, here's a look at some of the emerging concerns facing leaders in the athletics space. 

Retaining investments in athletes.  In modern day college athletics, coaching staffs and administration are worried about retention of student athletes, in whom they have invested so much university funding for high performance athletic facilities, scholarships, room and board, per diem, etc. When there is high turnover among recruits, that investment is neutralized. The key is to attract the athletes that will differentiate your program from another.  With the abundance of talented players out there, higher education sports leaders are getting more creative with the recruiting strategies in order to succeed.

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