Programming: Health & Fitness
An Update on the Passage of the PHIT Act
by Andy Berg October 2018
We've all heard about the dangers of inactivity. Turning to screens — smartphones, TVs, video games, tablets — during our free time only compounds the problem. According to PHIT America, kids in the United States as a group are ranked 47th among their cohorts in 50 developed countries in terms of fitness, and only 7 percent of U.S. kids meet standards for activity set by the Centers for Disease Control and Prevention. In short, our kids — all of us, in fact — need to get off our butts and move our bodies.
October Digital Focus on Strength Training
by AB Editors October 2018
This month, we’re digging deep into the AB archives to pump up our strength training coverage. We created this presentation to help college athletics professionals get in the game. Click and scroll to begin!
How to Find and Keep Health and Fitness Professionals
by Pete McCall, in conjunction with the American Council on Exercise September 2018
One of the most challenging aspects of running a fitness or recreation business is how to hire and retain an educated, talented and professional team to serve your members. One thing that many facility owners and operators often overlook is the fact that 10 pounds weighs 10 pounds regardless of whether you are at a high-priced health club, a pay-as-you-go boutique studio or a budget-friendly, non-profit recreation center. What makes the difference is a friendly environment that is welcoming to members, which largely comes down to the culture of your team.
Is Health Coaching the Missing Link in Your Fitness Business?
by Dr. Erin Nitschke, in conjunction with the American Council on Exercise September 2018
Today’s health clubs offer a variety of “perks” to drive new business and attract the interest of consumers: free visits, free classes, free child care and kid-friendly activities, live music, eat-in cafes and even fully stocked bars.
Life Time Fitness Acquires Gravel Cycling Race
by Andy Berg September 2018
National gym franchise Life Time Fitness is getting downright “dirty” with a new event acquisition.
Madison Gyms Band Together for Charity Fitness Week
by Andy Berg September 2018
A number of gyms in Madison, Wis., are coming together to raise money for the United Way by opening their facilities to the public in exchange for a donation.
Designated Spaces Bring Fitness Programming Outdoors
by Courtney Cameron August 2018
There's an age-old question that is almost as common in a learning environment as "When are we ever going to use this?" It goes, "Can we have class outside?" At the University of Oregon, that answer is yes — at least, if the class in question is part of any one of the school's group exercise programs or its for-credit Introduction to CrossFit physical education class.
Intense Physical and Mental Training Key for Building Elite Core (Sponsored)
by Escape Fitness August 2018
This content was provided by Escape Fitness. Learn more about sponsored content here.
We’ve come a long way from the early Arnold Schwarzenegger Pumping Iron days that brought fitness into the spotlight and launched many a lifelong pursuit. In fact, from athlete to casual gym goer, today there’s so much to get excited about in the fitness industry.
Wellness as the Path to Customer Retention
by Niki Campbell, in conjunction with the American Council on Exercise August 2018
Wellness is a hot topic and an even hotter industry. According to the Global Wellness Institute, a nonprofit research and educational resource for the wellness industry, the global wellness market grew 10.6 percent to $3.72 trillion from 2013 to 2015, while the global economy shrank 3.6 percent over the same period. Not surprisingly, the United States led that spending. Americans are driven by the desire to not only live longer but to live a quality life. They aren’t satisfied with just hitting the gym for cardio and weights. They are drawn to specialty studios or gyms that offer wellness-related services like yoga, meditation or nutrition education, in addition to traditional fitness programming.
Method Makia: The Home Workout Program Review (Sponsored)
by AB Staff August 2018
This sponsored content was paid for by Method Makia. What is sponsored content?
For student-athletes and weekend warriors alike, finding time to adhere to a workout regimen can be challenging. Getting to the weight room or into the gym might be a priority, but not necessarily a daily reality. To supplement one’s structured fitness routine on those days when getting to a fitness destination seems impossible, Method Makia allows for working out from the comfort of one’s own home.