Strategies to Keep Your Club Humming During Spring, Summer Months

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Spring and summer can be the enemy of gym retention. After months of cold, dreary weather, people are eager to take their workouts outside. The temptation to swap the treadmill for an outdoor jog, the squat rack for a park bench workout or a group fitness class for a pickup basketball game is real.

As fitness facility owners and operators, we constantly compete with other clubs, boutique studios and municipal recreation centers. But once the sun comes out, nature itself becomes another formidable rival.

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