Chris StevensonChris Stevenson is owner and founder of Stevenson Fitness in Oak Park, Calif., and the Owners Club columnist for Athletic Business.FitnessThree Key Points on Enforcement of Gym Etiquette ExpectationsWe’ve all seen, heard and maybe even smelled them. The flaunters. The grunters. The hoggers. Those with suspect hygiene habits. While a majority of our clients are great, there are times when some need to remember (or be reminded) that they are in a shareSeptember 12, 2023FitnessFive Steps to Turning Personal Training Prospects Into Paying ClientsMy previous article focused on empowering personal trainers to book more introductory sessions. I shared five tips that, when implemented, make this an excellent experience for both the member and the personal trainer. For this issue, I follow up on...June 30, 2023FitnessHow Personal Trainers Should Approach Client RecruitmentPersonal training is a great way to help members reach their health and fitness goals. It can also be a significant revenue stream for a facility. To build a successful personal training program, a personal trainer must consistently prospect for new...May 18, 2023OperationsHow to Approach the Pursuit of New Revenue StreamsGenerating revenue and being profitable in the fitness industry can be a challenge. Margins can be tight, competition is fierce, and there are always new trends and fads to consider.April 17, 2023MarketingHow to Set Your Business Apart from the CompetitionWhen I present on customer experience, I often remind an audience that all fitness facilities are the same. They all have cardio equipment...April 1, 2023PersonnelUse PIPs to Address Culture Fits Who are Falling ShortA performance improvement plan, widely known as a PIP, is a way to assist underperforming team members positively and strategically...December 29, 2022FitnessHow Special Events Can Help Recruit and Retain MembersThroughout my years in the fitness industry, I have learned that there is one key factor in increasing retention, and that is to diversify the way a member interacts with the facility. If a member attends for only one reason, such as using...December 6, 2022Operations5 Steps Toward Maximizing Effectiveness of Key Performance IndicatorsIn January 2020, I wrote an article for AB titled, “In Decision-Making, Real Always Trumps Feel.” The premise is that better decisions are made when you use data and information rather than a “gut” feeling...October 3, 2022FitnessTips for Purchasing Fitness Equipment to Spare You Buyer’s RemorseThere are many reasons to consider upgrading, replacing and adding new equipment to your facility. Adding new equipment prevents things from feeling stale, allows you to keep up with innovation, gets members excited, demonstrates to members that you...September 1, 2022MarketingFive Simple Tweaks for a More Effective Sales ProcessI recommend everyone in our industry visit other facilities. I enjoy visiting new facilities opening in my area, and make it a point to visit and even work out in local facilities when I’m on the road...June 13, 2022Page 1 of 4Next PageTop StoriesLegalFamily of Teen Found Dead in Gym Mat 10 Years Ago File $1B LawsuitTen years after a high school student was discovered dead inside a rolled up wrestling mat, his family is suing the Georgia Bureau of Investigation and the Lowndes County Sheriff’s Office over their determination that the death was an accident.Stadium & ArenaTexas District Proposes State Record $94M StadiumSafety & SecurityDA: Autopsy Indicates Patriots Fan Didn't Suffer Traumatic InjuryStadium & ArenaNotre Dame to Issue Football Fans LED Bracelets for Coordinated 'Green Out'Sponsored ContentHow Sports Venues are Turning "Cheap Seats" into Fan Favorites
