Programming: Health & Fitness
Wellness as the Path to Customer Retention
by Niki Campbell, in conjunction with the American Council on Exercise August 2018
Wellness is a hot topic and an even hotter industry. According to the Global Wellness Institute, a nonprofit research and educational resource for the wellness industry, the global wellness market grew 10.6 percent to $3.72 trillion from 2013 to 2015, while the global economy shrank 3.6 percent over the same period. Not surprisingly, the United States led that spending. Americans are driven by the desire to not only live longer but to live a quality life. They aren’t satisfied with just hitting the gym for cardio and weights. They are drawn to specialty studios or gyms that offer wellness-related services like yoga, meditation or nutrition education, in addition to traditional fitness programming.
Method Makia: The Home Workout Program Review (Sponsored)
by AB Staff August 2018
This sponsored content was paid for by Method Makia. What is sponsored content?
For student-athletes and weekend warriors alike, finding time to adhere to a workout regimen can be challenging. Getting to the weight room or into the gym might be a priority, but not necessarily a daily reality. To supplement one’s structured fitness routine on those days when getting to a fitness destination seems impossible, Method Makia allows for working out from the comfort of one’s own home.
August Digital Focus on CrossFit Games
by AB Editors August 2018
AB's hometown of Madison, Wis., played host to the CrossFit Games in early August. This month, we're giving readers an up-close look at the event. Check it out in the presentation below.
Gym-Goer Arrested for Exercising in the Nude
by Jason Scott July 2018
A Massachusetts man made himself right at home in a New Hampshire Planet Fitness location — and was arrested as a result.
Equinox, SoulCycle Open Talent Agency
by Andy Berg July 2018
Fitness instructors are in high demand, so much so that a pair of companies think trainers might benefit from a dedicated talent agency.
Incorporating Streaming Video in the Health Club
by Jason Scott July 2018
One might consider "streaming video" to be the rallying cry of couch potatoes, but the fact is, streaming video isn't just revolutionizing the entertainment world — it's shaking up the fitness industry, as well.
Could Cool-Temperature Fitness Classes Catch On?
by Paul Steinbach July 2018
Hot yoga? Take a powder. High-altitude training? Take a hike. Make way for cool-temperature training, the newest fitness innovation to hit New York City with potential to crystalize across the country.
Working in Fitness: Reflections on the Journey
by Sarah Kosch June 2018
Some of their paths have taken surprising turns. Some work in the gym, others are administrators or consultants. Some teach transferable skills to student employees and some are at the front of the room, directing participants to leave their stress at the door and spend an hour thinking only about their bodies and the way they can move.
How PHIT America Is Helping Solve the Inactivity Pandemic
by Jim Baugh June 2018
Right now, the U.S. suffers from an inactivity epidemic. The state of physical activity in America continues spiraling downward. A recent study by the Physical Activity Council stated that 82.4 million Americans are physically inactive. Not surprisingly, sports participation patterns — specifically among children — continue to decline. PHIT America, a national cause focused on reversing America's inactivity epidemic, intends to reverse this troublesome negative trend before its impact is even greater on the economy, health care costs and military readiness.
Addressing Inactivity Among Low-Income Communities
by Jason Scott June 2018
According to the 2018 Sports & Fitness Industry Association Topline Participation Report, during the period of 2012 to 2017, rates of inactivity among the poorest households (measured as those whose income is less than $25,000) has increased, while the opposite can be said of more affluent houses. As the SFIA puts it: "The affluent are getting more active while the less affluent are becoming more inactive."