RECENT ARTICLES
  • Program Uses Exercise to Improve Health Outcomes

    by Jason Scott August 2017

    It’s no secret that exercise is an important part of a healthy lifestyle. But working exercise into a therapy and recovery program can help improve outcomes for individuals who are sick or recovering from injury.

  • Fitness Marketing: Get Your Message Across In 10 Seconds or Lose

    by Ken Robbins August 2017

    Fitness experts know that the “five-second rule” is bunk – if you drop your food on the floor, it’s best to just let it go (we probably didn’t need an actual study for this, but there you have it). But in the world of marketing, the 10-second rule is very real. Ten seconds is the average amount of time a user will stay on a website before clicking to something else.

  • Florida High Schools Struggle to Fund AT Programs

    by Courtney Cameron August 2017

    Athletic trainers in the state of Florida are looking around and starting to feel the fear, as several counties are being forced to cut full-time trainers from their school budgets.

  • Tough Mudder Debuts Bootcamp Gym Franchise

    by Courtney Cameron August 2017

    Tough Mudder has made a significant step toward extending the brand beyond races and challenges with the opening of its first franchise gym location, Tough Mudder Bootcamp.

  • Notes from the 2017 IDEA World Fitness & Nutrition Expo

    by Courtney Cameron August 2017

    The 2017 IDEA World Fitness & Nutrition Expo was held July 20 at the Las Vegas Convention Center, where 14,000 fitness professionals and enthusiasts gathered to soak in the latest trends — from workout gear and diet supplements to in-gym data tracking technology.

  • Video: Running A Box Isn’t All Fun and ‘CrossFit’ Games

    by Andy Berg August 2017

    With the 2017 Reebok CrossFit Games set to kickoff Aug. 3 in Madison, Wis. – just a few miles from the Athletic Business offices – we thought we’d offer some insight on what it takes to run a CrossFit box.

  • Army Implements First Combat-Specific Fitness Test

    by Courtney Cameron July 2017

    Over the past 10 years, the Army has been working to develop a more effective model of the traditional Army Physical Fitness Test (APFT).

  • Rhabdomyolysis More Common as Workouts Intensify

    by Courtney Cameron July 2017

    Rhabdomyolysis, a rare but potentially life-threatening condition that can be a side effect of extreme exercise, is not a new discovery. Hundreds of documented cases appear among those in demanding professions, such as firefighters and the armed forces. Occasionally, college athletes are diagnosed after a grueling workout.

  • Video: Dave Castro Talks Bringing CrossFit Games to Madison

    by Andy Berg July 2017

    If you’re looking for the fittest people on earth, you could do worse than venturing to Madison, Wis., this August. No, it’s not that beer, cheese and sausage comprise the diet of champions but rather that the 2017 Reebok CrossFit Games (Aug. 3-6) have relocated to Madison’s Alliant Energy Center.

  • Tuberculosis Diagnosis at Vallejo 24 Hour Fitness

    by Courtney Cameron July 2017

    Patrons of a 24 Hour Fitness in Vallejo, Calif., were notified Thursday in a letter from the Solano County Health Department of a potential exposure to tuberculosis.