For the first time since opening in 2006, SoulCycle will move classes off-bike with the introduction of three new training modules at its newest location in Manhattan’s Flatiron District.
The new SoulAnnex classes are designed to help regular members improve their on-bike performance by focusing on rhythmic cardio (Move), plyometrics and HIIT training (Define) and core strength and flexibility (Align).
SoulCycle senior vice president of public relations and brand strategy Gabby Cohen told Forbes magazine, “SoulAnnex classes are designed to complement our on-the-bike experience, providing a 360-degree Soul workout.
“We believe in a well-balanced fitness schedule and know that our riders can benefit from additional methods, in every form, when paired with our already effective classes on the bike.”
SoulAnnex was recently launched in what Cohen refers to as “beta phase,” with community members invited to collaborate on new concepts, test new classes and provide feedback.
Said Cohen, “There’s so much opportunity to create one-of-a-kind community fitness experiences, and we’re just scratching the surface.
“We find joy in movement, freedom in expression, and sanctuary in recovery, and designed our class modalities around these philosophies to encompass the ever-evolving nature of fitness.”