Up and Down

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Golf's popularity may be solid, but a recent surge in course construction overshot public demand, leaving facility operators scrambling to survive in rough economic times


"Golf has never been more of our popular culture than it is today, with celebrities and sports figures playing more golf than ever," states PGA president M.G. Orender, somewhat awkwardly, in a national print advertising campaign for Play Golf America, a joint effort among industry leaders to grow the game at every level. "People from all walks of life are looking for creative ways to spend more time on the course."

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