It's Downloadable, Baby
Nine-to-fivers finally were able to catch more than early-round March Madness highlights on late-night SportsCenter newscasts. Apple Computer Inc. partnered with CBS Sports - which recently acquired College Sports TV (CSTV), a digital sports media company that specializes in covering nearly 40 men's and women's college sports - to offer condensed versions of this month's NCAA Division I men's basketball tournament games through its online iTunes Music Store.
Designed to be viewed on a computer or video iPod, the games are available for purchase the day after they air on CBS for either $1.99 apiece or as part of a $19.99 "Season Pass" package, which features condensed versions of all 63 tournament games. (The national semifinal and championship games will be offered in their entirety.) Much like a podcast, every game will automatically be placed in a customer's download queue the day after it airs, and will be available for download once a user logs into iTunes.
The joint venture with iTunes represents CSTV's first major deal since being acquired by CBS, which will also provide analysis and commentary on each game.
Cell Call It isn't news that the University of South Carolina this week challenged companies to contribute to the school's athletic program. What is newsworthy, however, is the fact that USC is soliciting not monetary donations, but proposals to use hydrogen fuel-cell technology to power the school's athletic facilities.
The Greater Columbia Fuel Cell Challenge, issued at the National Hydrogen Association's Annual Conference in Long Beach, Calif., is a project of the USC Columbia Fuel Cell Collaborative, which includes USC, the city of Columbia, EngenuitySC and the S.C. Research Authority.
Through the multiyear, multimillion-dollar initiative, the group intends to collaborate with companies and offer awards to help pay for their work on a variety of projects in Columbia. "I would view this as a mosaic of opportunities," Tony Boccanfuso, USC's director of research and economic development, told The State of Columbia. "(Projects) could range from doing things like informal fuel-cell education programs to installation of fuel cells in the field."
Possible athletics projects at USC include fuel cell-powered scoreboards and lighting at the school's new baseball stadium, as well as similar modifications to existing facilities such as Williams-Brice Stadium and the Colonial Center.