Rising Costs, Media-Savvy Consumers Force Rec Guides to Change

Rising costs and media-savvy consumers are dictating changes in the way recreation guides are produced.

The traditional printed recreation guide has some flaws. By its very nature, it is cumbersome to produce, text-heavy, mostly colorless, difficult to navigate, and expensive to print and mail. Despite these downsides, recreation guides have one tremendous upside: they connect the community to recreation services. "Outside of word of mouth, which is everybody's number one, our brochures and fliers have been the most common way in which folks are hearing about our programs and services," says Lynn Zwaagstra, director of recreation for the town of Breckenridge, Colo. "It has been very important to us."

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