It's 10 a.m. ... Do You Know Who Yaya Touré Is?

The World Cup is nowhere near as fun as club football - the players aren't as much in sync, there are few actual rivalries (ready for the USA-Slovenia grudge match, anyone?) and damn near every game finishes 1-1 since teams play not to lose rather than to win. But there's a reason it's the world's most-watched sporting event - it's the Olympics minus synchronized swimming, ice dance and Jim Lampley. Suffice to say that I'll be watching whenever I can, even if the games will start at 6:30 a.m., 9 a.m. and 1:30 p.m., Central time.

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