College Soccer Fans Scarfing Up Ticket Promotions

Paul Steinbach Headshot

The hottest thing in college soccer ticketing? Scarves.

On Aug. 10, the University of Oregon, which had never offered soccer season tickets before, began tying admission to all 10 of the Ducks' home matches this season to a green-and-yellow muffler. The athletic department's ticket office reports that on the first day it had sold 20 of its inventory of 500 season-ticket scarves, which cost $30 apiece and are not available in stores. Fans don the garment on game day and simply stroll through the gate, starting with the Ducks' season opener Aug. 20.

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