New Program to Honor Top-Performing College Programs

A new partnership announced Wednesday between the NCAA and corporate sponsor Capital One will reward Division I athletic programs for their cumulative on-field performance across multiple men's and women's sports. Beginning with the 2010-11 academic year, programs will compete for the Capital One Cup and $200,000 to fund graduate-level scholarships for student-athletes.

In the annual race for the Cup, schools will earn points based on their teams' top 10 finishes in NCAA Division I championships and in final official coaches' polls in 13 men's and 13 women's sports throughout the year. As Capital One chief marketing officer Bill McDonald says, it's a "year-long quest to claim the ultimate bragging rights in collegiate sports."

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