UConn Counts Up Its Fiesta Bowl Losses

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The prestige of playing in its first-ever Bowl Championship Series game came at a price for the University of Connecticut, which lost $1,663,560 on its trip to Phoenix to play Oklahoma in the Jan. 1 Fiesta Bowl.

As expected, the biggest hit came from unsold tickets. According to the financial report UConn submitted to the NCAA by its March 1 deadline, the school spent $3,349,835 on tickets it was required by the Fiesta Bowl to purchase - be they for the marching band, corporate sponsors, coaches, players' families or the general public. Only $676,248 in ticket sales was realized, resulting in a net loss of $2,673,587 on ticket sales alone.

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