Blog: I Think Indian Mascots Are Insulting - So Sioux Me

I first wrote about the issue of Native American mascots and logos in the October 1993 issue of Athletic Business - at a time when the issue was already 20 years old. My story was called "Chief Injustice." I think it still fits.

Awareness of the demeaning nature of these symbols only went national (that is, off the reservation) when a group of Native American students and staff petitioned the Stanford University dean of students in 1970, objecting to the name and likeness of the school's athletic teams, the Stanford Indians, as well as the Indian-themed rituals that took place at athletic events. In 1972, after 42 years as the Indians, the school changed its teams' name to the Stanford Cardinal.

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