Blog: Get a Piece of the Sports Tourism Action

With the new year lurking, I've noticed a bump in the number of prospective members taking guided tours of my athletic club. I love that. It just speaks to the whole dynamic of new beginnings and new goals, and it makes me optimistic for our entire industry.

For a lot of prospective club members, getting in shape is only the first step. Ultimately, many want to tackle a marathon, hike the entire Appalachian Trail or check off some other box on the bucket list. It's one of the reasons sports tourism is a burgeoning market. In fact, it is growing in ways that help round out the other sectors of the hospitality area that have been suffering.

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