Blog: Spiking Interest and Opportunities in Sand Volleyball

A lot of people know the story, or at least part of the story, of the rise and fall of pro beach volleyball in the United States. I say part of the story because the term "rise and fall" does not refer to the popularity of the sport; it's just as popular as ever, remaining one of the hottest tickets at the summer Olympics, thanks to the star power of past players like Misty May-Treanor and Kerri Walsh.

In this case, "rise and fall" refers to the industry side of the sport. The Association of Volleyball Professionals, or AVP, the pro tour that generally runs spring through fall, closed its doors in August 2010 because of financial hardship. (As of October 2011, AVP is back, ostensibly under a new operational model, so we'll have to see what 2012 and 2013 bring; at the moment, the website doesn't give many clues, and at the time of this writing, hadn't been updated since the end of 2011.)

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