SGMA Says Facilities Should Prepare for Olympics Impact

If history is any indication, the 2012 Summer Olympic Games - scheduled for July 27-Aug. 12 in London - will be a boon for athletic, recreation and fitness facility operators. That's because people tend to show an increased interest in playing sports and being active after watching the Olympics on television, according to the Sporting Goods Manufacturers Association.

Data from the most recent SGMA Study on Sports, Fitness and Recreational Activity Participation indicate that the Winter and Summer Olympic Games remain the two most popular spectator events for TV viewers of sports, and that there is a positive correlation between extensive media coverage of the Olympics and people showing an interest in being more active and taking an interest in a given sport that year or the next.

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