Athletic Business Readers’ Support, Feedback Drive Growth

Throughout the year, a hefty gentleman prone to wearing red receives millions of letters from children around the world asking for items that will make them happier — items they believe they have earned via behavior exhibited during that aforementioned year. While not quite as hefty and more open to other color combinations, I share some things in common with that jolly fella from up north. Specifically, I, too, receive letters every year, but these letters don't come from children. They are sent by the coaches and athletic administrators of these children, asking me for help or thanking me for providing them with the items they need to be successful.

The most common item referenced in these letters is our oldie but goodie, the print magazine. For nearly four decades, you have turned to Athletic Business for the information you need to do your jobs more effectively.

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