Business of Sports Institute to Focus on Athletics Research, Data Science and Analytics

AUSTIN, Texas — A new sports education and research venture unlike any other in the United States that will meet a pressing need in the sports industry is coming to The University of Texas at Austin.

Accenture has donated the founding $1.4 million gift to establish a Business of Sports Institute in the McCombs School of Business at UT Austin. The new institute will bring together all the advantages of a top business school at a major research institution with an elite sports program and combines those with the expertise in sports business consulting and analytics that Accenture brings to this multiyear partnership.

“There is no other major business school in the country bringing on-field, on-court performance analytics into the curriculum, into the research lab, and to sports industry leaders like we are,” said Ethan Burris, faculty director of the McCombs School’s Center for Leadership and Ethics, in which the new institute will be housed. “Talent management, performance metrics, sports-adjacent verticals and branding — there are a ton of topic areas we are poised to tackle.”

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