Business of Sports Institute to Focus on Athletics Research, Data Science and Analytics

AUSTIN, Texas — A new sports education and research venture unlike any other in the United States that will meet a pressing need in the sports industry is coming to The University of Texas at Austin.

Accenture has donated the founding $1.4 million gift to establish a Business of Sports Institute in the McCombs School of Business at UT Austin. The new institute will bring together all the advantages of a top business school at a major research institution with an elite sports program and combines those with the expertise in sports business consulting and analytics that Accenture brings to this multiyear partnership.

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