Pivotal 5 Inc. Adds Kettleworx to Portfolio

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Source: Pivotal 5 Inc. CHICAGO, IL, September 12, 2012 - Pivotal 5, an industry leader in wellness and handheld fitness products announces the purchase of fitness brand Kettleworx, the dominant brand in kettlebell training. The acquisition came after Pivotal 5, Inc had been long-time partner with Kettleworx in both product supply and retail distribution.

"The growing popularity of kettlebell training is evident; we saw the opportunity to take the category leader and continue to expand the brand popularity and penetration through our existing channels," says Adam Schumacher, Pivotal 5 President & CEO. "The addition of Kettleworx is consistent with our growth strategy and company objectives."

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