Premium Partners Serves up Digital Content

Source: Darby Communications

Los Angeles, CA – July 20, 2014 – A unique racquet sport combining elements of tennis, badminton, and table tennis, pickleball has quickly become one of the fastest growing sports in the nation, according to the U.S.A. Pickleball Association (USAPA). 


Echoing the game’s lightning-fast success, Pickleball Channel, a new web-based community for pickleball enthusiasts, has experienced exponential fan growth since its launch in March, 2014.  In its first three months, Pickleball Channel has nearly doubled the industry standard of click and click-through rates on its content, and has a nearly seventy percent open rate on its subscriber newsletter.    

“Considering the sport’s explosive growth in recent years, we anticipated that there was a great deal of demand for more accessible pickleball content,” says’s Executive Producer Rusty Howes. “The response has been overwhelming and we’ve discovered that players’ passion for the game extends off the court and into the digital landscape.” produces weekly micro content, as well as a monthly “411,” video, a skills-based feature designed to provide pickleball players with expert tips and training.  In addition, a monthly “I  Pickleball” feature spotlights pickleball players around the country, giving viewers a sense of the broader pickleball community.  Thus far, has featured pickleball communities from Los Angeles to Portland, ME, interviewed Pickleball National Champions, and provided viewers with tips ranging from finding the right pickleball shoe to understanding the tricky underhand serve.

“As pickleball’s popularity continues to grow, so does the desire for accessible and interactive content,” says Howes. “ has and will continue to set the standard for bringing the most comprehensive pickleball coverage to the sport’s growing digital audience.”


Powered by Hyland’s Leg Cramps, provides interactive content and community resources for pickleball players and organizations nationwide. brings web audiences the latest in news, player stories, and training tips from the quickly-expanding world of pickleball. To subscribe to, To share story ideas with Pickleball Channel, email For more information on pickleball, visit:

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