SFIA Announces Major Campaign to Increase Sports Participation

Source: The Sports & Fitness Industry Association

SILVER SPRING, MD – September 17, 2014 -- At the 2014 SFIA Industry Leaders Summit in Chicago, SFIA Chairman & Mizuno, USA President Bob Puccini and SFIA President & CEO Tom Cove announced the SFIA Increase Participation Plan, the biggest initiative the sports and fitness industry has launched to increase participation. Working closely with industry partner PHIT America, SFIA outlined an attack plan to help reverse the ‘inactivity pandemic,’ and get more Americans active and playing sports. 

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