TRUE Fitness Acquires Line of Strength Equipment | Athletic Business

TRUE Fitness Acquires Line of Strength Equipment

Source: TRUE Fitness Technology

O'FALLON, MO (October 14, 2015) -- TRUE Fitness Technology, Inc. (TRUE) put the capstone on a significant expansion into the strength category today with the acquisition of Paramount Fitness. Paramount announced their exit from the industry in August. The TRUE acquisition of Paramount complements the new TRUE Strength products introduced earlier this month.

"Our customers have confidence in our products and have been asking for a comprehensive solution. I believe we can maintain our commitment to TRUE's cardio and flexibility while diversifying with innovating strength engineering and design," said Frank Trulaske, CEO and founder of TRUE. "The addition of Paramount gives us additional core products so we can expand quickly in the strength category."

Frank Trulaske accelerated TRUE's planned move into the strength category by adding industry strength designer Joe Ellis in late 2014. Ellis designed new concepts into production, developing the TRUE FORCE line which was introduced in September.

Paramount, a proven, strength brand worldwide, immediately extends the TRUE Fitness footprint in the category. Paramount was started in 1954 making it the longest established fitness equipment producer in the world. Paramount's unparalleled record of success, currently spanning six decades, is the result of innovative product design, strict adherence to high quality-control standards and excellent after-sale support on a consistent basis for each and every customer.

With distribution in over 60 countries and 61 plus years of experience, the Paramount brand name is highly respected throughout the world. The company offers commercial fitness items including single, dual and multi-stack selectorized weight machines, functional trainers, plate-loaded products plus free weight benches, racks and accessories.

Paramount product lines will be integrated under the TRUE Fitness brand and TRUE Fitness will manage and maintain service on most of the Paramount products.

About TRUE Fitness Technology, Inc.
TRUE is a global leader in premium fitness equipment for the commercial and home markets. Adhering to best practices in technology, innovation, design, performance, safety and style, TRUE has received multiple awards for its commercial and retail products over the years and remains a benchmark for the industry. Fitness facilities and consumers invest in TRUE for their durable cardio, flexibility and strength systems in commercial and residential workout environments worldwide. Founded in 1981, TRUE Fitness is based in O'Fallon, Missouri. Find out more at

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