Adidas Offers Free Logo Changes for Native American Mascots

The Change the Mascot campaign is applauding adidas for its announcement today that it will assist U.S. high schools with changing their mascots or logos from “potentially harmful Native American imagery or symbolism.” The new initiative will provide financial assistance and free design resources to schools nationwide to help ensure that the change is not cost prohibitive. 

Change the Mascot leaders Jackie Pata, Executive Director of the National Congress of American Indians, and Oneida Nation Representative Ray Halbritter said in response to this momentous news:   

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