Record Results for Technogym Let's Move for a Better World Social Campaign

Source: Technogym

122,000 People Participated and 400 Million MOVEs Generated, Equating to 170 Million Calories Burned

ORLANDO, FL – March 22, 2016 – Technogym, the world’s leading wellness and fitness company, today announced the record-breaking results of its Let’s Move for a Better World challenge – a worldwide social campaign to raise awareness in the fight to end childhood obesity, that ran from March 1-19, 2016. The Let’s Move for a Better World challenge leveraged the capabilities of the Technogym Connected Wellness Ecosystem.

The Technogym Connected Wellness Ecosystem is a unique solution that includes connected equipment and the mywellness cloud – the first open platform in the industry, connecting people and fitness facilities all over the world. Users can enjoy a fully personalized wellness experience, and facilities can create challenges amongst their members or with other clubs. Technogym is showcasing its Connected Wellness Ecosystem at IHRSA 2016, 35th Annual International Convention & Trade Show, March 21-24, Orange County Convention Center, South Building,Technogym Booth #2225. 

“Now in its third year, the results of the 2016 Challenge have far exceeded expectations,” said Nerio Alessandri, President and Founder, Technogym. “This is an incredible testament to what can be achieved when enterprises, communities and technology work together to make a difference.  Technogym is proud to play a part in providing the tools for individuals and facilities to get healthy and take on social causes like childhood obesity, raising awareness and affecting change in their local communities.”

Some key stats from the 2016 Let’s Move for a Better World Challenge:

·       513 fitness facilities - across 21 countries took part in the 2016 Challenge.

·       Over 122,000 participants tracked their exercise on Technogym equipment collecting MOVEs, Technogym’s unit of measurement for movement.

·       A total of 400,000,000 MOVEs were generated over the course of the Challenge.

·       This represents over 170,000,000 calories burned or approximately 53,000 pounds lost.

The facility in each country that has collected the most MOVEs will be able to donate state-of-the-art Technogym equipment to a local school or non-profit organization, dedicated to the promotion of health and wellness.

About Technogym

Founded in 1983, Technogym is the world’s leading supplier of technology and design driven products and services in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud based platform allowing consumers to connect with their personal wellness experience anywhere, both on the equipment and via mobile when outdoors.  With over 2,200 employees and 14 branches globally, Technogym is present in over 100 countries. More than 65,000 Wellness centers in the world are equipped with Technogym and 35 million users train every day on Technogym. Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012 and has been appointed Official Supplier for Rio 2016.