Source: Playworld
Part of the Extraordinary Playscapes Exhibition, PlayForm 7 in Boston Helps Redefine Playground Equipment
BOSTON (June 7, 2016) – Playworld, a leading commercial playground equipment manufacturer committed to saving outdoor unstructured play, today announced PlayForm 7, a piece of play sculpture – interactive art that is designed to be played on and provides different experiences than a traditional playground – is now installed at Boston’s City Hall Plaza. The temporary play space leverages public art as a means to reunite communities and is part of Design Museum Foundation’s Extraordinary Playscapes, an exhibition exploring the importance of play in childhood development while showcasing how designers translate play objectives into innovative, extraordinary, and outdoor play environments.
The innovative play sculpture at City Hall Plaza will be unveiled and celebrated as part of the Extraordinary Playscapes exhibition, opening in June. A ribbon-cutting ceremony with Mayor Martin Walsh will take place on June 13 at 1:30 p.m. and will feature plenty of play time for kids and adults alike.
“There is a dire need to keep people excited and engaged with outdoor play, especially in urban areas,” said Missy Benson, a play advocate for Playworld. “With the installation of PlayForm 7 at City Hall Plaza, we seek to break away from the pattern of standardized playgrounds and offer a refreshing new take on play while furthering our efforts to make outdoor play more accessible to urban communities around the country.”
PlayForm 7 at City Hall Plaza is one among six unique playgrounds that will be featured in the Extraordinary Playscapes exhibition, and also shown in their Playground Passport. The play structure at City Hall Plaza is being installed by Playworld’s New England based distributor Ultiplay.
“We are thrilled to partner with Playworld, Ultiplay and Design Museum Foundation to bring PlayForm 7 to City Hall Plaza,” said Chris Cook, commissioner of Boston Parks and Recreation Department. “Integrating design with play, the play sculpture will provide residents and visitors with an unconventional summer playground and will contribute immensely to Boston’s legacy of arts.”
“PlayForm 7 greatly embodies the outdoor, free play virtues we’re highlighting in the Extraordinary Playscapes exhibition,” said Sam Aquillano, executive director, Design Museum Foundation. “Bostonians now have a chance to learn more about the importance and design of play, and enjoy an extraordinary playscape right at City Hall Plaza.”
To learn more about PlayForm 7 at City Hall Plaza, please visit Playworld.com or contact Shwetha Ramani at 201-656-7178 or sramani@rosecomm.com.
About Playworld
Playworld believes The World Needs Play®. Play is vital to everyone’s health and well-being. It’s something you are never too young or too old to enjoy. We develop playground environments where creativity is king, belly laughs are welcome and children make the rules. Playworld equipment is designed to unleash the transformational power of play so bodies grow stronger and imagination can take flight. For 45 years, Playworld has created innovative, inclusive and meaningful outdoor play experiences for all ages and abilities. Come play with us.
About Design Museum Foundation
At Design Museum Foundation we believe design can change the world. Done well, it can elevate our quality of life, make businesses more competitive, and protect our environment. Design awareness, education, and expertise are more important now than ever before as design continues to impact communities, organizations, and markets around the world. Design Museum Foundation is redefining what it means to be a museum in the 21st century — we're online, nomadic, and accessible to all through a network of exhibitions, events, and content. Our mission: show the world the positive impact good design can have and create the most accessible museum imaginable. Design is everywhere. So are we. For more information visit designmuseumboston.org.
