BMS Introduces to Give Fans a Look at Pilot Flying J Battle at Bristol Stadium Transformation | Athletic Business

BMS Introduces to Give Fans a Look at Pilot Flying J Battle at Bristol Stadium Transformation

Source: Bristol Motor Speedway

BRISTOL, TENN. (Aug. 26, 2016) – With under three weeks remaining until the Pilot Flying J Battle at Bristol, construction action is in full swing and Bristol Motor Speedway is adding a virtual eye for fans across the globe to see a behind-the-scenes view of the transformation from iconic NASCAR short-track to football stadium for the world’s biggest-ever game.

To allow fans premium insider access into the construction process, BMS has partnered with EarthCam, the best in the world at real-time camera and live feed, to create EarthCam has offered livestream and advanced camera technologies to some of the largest organizations, events, and landmarks in the world, including NFL stadiums, the Seattle Space Needle, the London Eye, and Times Square.

“For the biggest game in college football history, we knew we needed to do something big for our fans,” said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. “We know that our guests are incredibly passionate about and excited for this game and that they want exclusive access to every aspect of it. Through the Construction Cam, we are allowing fans to witness one of the greatest technology feats in sports – turning the Speedway into a football field in just three short weeks – in the most advanced and precise way possible.”

Through the partnership with EarthCam, BMS will offer fans a true 360-degree experience of the transformation of the Speedway into a football field.  Viewers will have the opportunity to choose from four different views and angles, witness a panoramic vista of the venue, and zoom in for close views of the action. will also offer archival images and will allow fans to rewind from the camera to earlier moments in the construction.  Further, BMS, throughout the course of the next three weeks, will release several milestone time-lapse videos to mark key moments in the field construction leading up to the game. At the conclusion of the construction, a final, full time lapse video will be made available.

“We were honored to get the green light from Bristol Motor Speedway to stream live video of field construction for this massive event,” said Brian Cury, CEO and founder of EarthCam. “We’re featuring our newest innovative 4K technology to give their fans unique behind-the-scenes access to the excitement leading up to this historic football game.”

Construction began following the conclusion of the Bass Pro Shops NRA Night Race NASCAR Sprint Cup Series event.

For more information on the Pilot Flying J Battle at Bristol, call (855) 580-5525 or visit and  

About Bristol Motor Speedway

Nestled in the mountains of northeast Tennessee near the Virginia state line, Bristol Motor Speedway is a 0.533-mile concrete oval race track with 28-degree corner banking, 650-feet straightaways and a 40-foot wide racing surface. Renowned as The World’s Fastest Half-Mile, the short track features two races each year from the NASCAR Sprint Cup Series and NASCAR XFINITY Series, one Monster Truck event and one NASCAR Camping World Truck Series, NASCAR Whelen Modified Tour and NASCAR K&N Pro Series-East race.

With a crowd capacity in excess of 150,000, the facility is expected to set a new NCAA college football attendance record on Sept. 10, 2016, when the racetrack transforms into a football stadium for the Pilot Flying J Battle at Bristol, playing host to border rivals, the University of Tennessee and Virginia Tech. The speedway property is also home to Bristol Dragway.

The historic drag strip celebrates its 51st anniversary this year, headlines with the NHRA Thunder Valley Nationals and operates more than 70 event days each season. In 2015, the Bristol Chapter of Speedway Children’s Charities, a 501©(3) nonprofit organization, awarded a record-breaking $805,900 to regional children’s charities bringing their 18-year total to nearly $10 million in grants.

In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Speedway Motorsports, Inc. a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. For more information, visit the company’s website at

About EarthCam

EarthCam is the global leader in providing webcam content, technology and services. Founded in 1996, EarthCam provides live streaming video, time-lapse construction cameras and photography documentation for corporate and government clients in major cities around the world. EarthCam leads the industry with the highest resolution cameras available, including the world’s first outdoor gigapixel panorama camera system. This patent-pending technology delivers superior billion pixel clarity for monitoring and archiving important projects and events across the globe. In 2015, EarthCam documented $221 billion of construction projects. The company is headquartered in Northern New Jersey and maintains 12 additional offices worldwide.


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